About Us

“The Vision of Beauty”
– Dek Vines, CEO and Co-Founder
Belvoir&Co Founder DekJust like every business looking to put their stamp on the world, Belvoir&Co started from humble beginnings in our founders' parents' house. 2016 was the beginning for Dek and Brad, and we have come a long way since then! Belvoir&Co is now a global enterprise, with hundreds of thousands of customers rocking our frames (including some famous faces). 

The vision for Belvoir&Co is to overtake the world-leading designer brands and bring you, the customer, the most desired designs at the best possible price. Our mission is to knock the everyday high street brands from their pedestal and bring some stylish designs to the prescription lens world, rather than all the boring stuff you see in stores.

We will continue each day, to be the most transparent eyewear company in the world and will always listen to your feedback and suggestions! From designing the frames to delivering them straight to your door, we always have our customers’ needs at the heart of everything we do. Here’s to you, joining the family of Belvoir&Co and watching us on our journey!

To see BTS stuff, be sure to follow our social pages:
@officialbelvoir on Instagram
@dekvines23 on TikTok